Janneke Voet — JAN studio storytelling trainer & TEDx coach
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Storytelling Trainer · Speaker · International
Janneke Voet —
the story was always the backbone.
I help professionals, entrepreneurs and leaders tell their story clearly, convincingly and memorably.
For presentations. For personal branding. For social media. And for the moments when you really want to move people to act.
My background lies in two worlds that have surprisingly much in common: theatre and marketing. In theatre I learned how to hold attention. In marketing I discovered why some messages stick and others are forgotten.
Today I bring that knowledge together in storytelling trainings, presentation trainings, coaching and retreats.
Janneke Voet
Founder, JAN studio
100+
Professionals trained
10+
Years of experience
NL & INT
Active internationally
J A N✦
Just Add Narrative
The beginning
Everything I teach entrepreneurs,
I learned first in the theatre.
My career began at the Frank Sanders Academy for Musical Theatre in Amsterdam.
There I learned that a good story is far more than fine words. A story is about structure, tension, timing and emotion. How do you capture attention and move an audience?
The principles are surprisingly universal. The same laws that work on a stage also work during a presentation, on social media or in a boardroom. That insight still forms the foundation of my work.
Telling stories professionally is a craft.
Where two worlds meet
From theatre
to marketing.
After years in theatre, film and television, I made the move into business. As a marketer and strategist I worked for startups, educational institutions and larger organisations on positioning, brand strategy and communication.
There I kept seeing the same thing happen: people often have excellent ideas, valuable expertise or a strong product, but find it hard to turn that into a clear story.
They give a lot of information. But information alone rarely convinces. A story does.
These were also the years I watched social media completely rewrite the rules of personal branding. Suddenly every professional had to be able to tell their own story — and there I saw an enormous struggle arise in people.
The why
Why I
founded JAN-Studio.
JAN-Studio grew from a simple conviction: storytelling is not a talent. It is a skill.
Too many professionals stay invisible because they can't put their knowledge into sharp enough words. That's why I help experts turn their expertise into stories that people understand, remember and pass on. By deliberately using the principles behind strong stories.
I call this Storymapping: first getting clear on what you want to tell, to whom and why. Only then does the telling itself begin.
The backbone
The medium changes. The laws of story don't.
Theatre & film
Tension, conflict, character development and emotion.
Presentations & talks
An opening that grabs, a story that carries, and a message that sticks.
Social media & personal branding
Short attention spans demand even more clarity, focus and structure.
Today
JAN-Studio
today.
Living in Portugal, I work with professionals, entrepreneurs and organisations in the Netherlands and internationally. And I'm regularly in the Netherlands too — check my training dates or get in touch.
I do this through
- Storytelling trainings
- Presentation trainings
- Personal branding tracks
- TEDx coaching
- Business retreats in the Algarve
I work in both Dutch and English.
Ready to sharpen your story?
You already have the knowledge.
Now for a story that sticks.
Plan a no-obligation introductory call and discover how storytelling can strengthen your presentations, personal brand or communication.