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Stories, frameworks and field notes.
Practical thinking on storytelling, persuasion and showing up with impact - written to be used, not just read.
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The HOOKED Method: 6 Steps to a Story That Holds Attention
Most presentations lose the room in the first thirty seconds. HOOKED is a simple six-step framework that turns any message - a pitch, a keynote, a LinkedIn post - into a story people actually finish.
12 May 20267 min read
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PersuasionWhy Facts Don't Persuade (and Stories Do)
You can be completely right and still lose the room. Here's why data alone rarely changes minds - and how to wrap your evidence in a story that actually moves people.
18 April 20265 min read
Personal BrandingHow to Find Your Founder Story in 5 Questions
Your founder story is your most underused asset. You don't need to invent it - you need to uncover it. Five questions to dig out the story only you can tell.
26 March 20266 min read