Post-HBO · Netherlands · In-company · Online
2 daysStorytelling for social media – 2-day training
From brand story to consistent and effective content. Two days to translate your brand story into a recognisable online voice and a sustainable content structure. You learn how to build content that fits online behaviour, holds attention and builds trust.
- Storytelling for Social Media
- 2 days
- consistent online story
- € 1.650,-
- 8 participants
- Post-HBO · Netherlands · In-company · Online
Posting more isn't the answer. Posting with a story is.
Random posts get random results. Over two days you build a content strategy rooted in your story: a clear positioning, recurring themes, and formats that fit your voice.
You combine the craft of the hook with a longer line, so your presence builds instead of resetting every week.
Plan your spot
No fixed date yet? Book a free intro call and we'll plan a date that fits you or your team.
After this training
you have a clear online positioning
your posts share one recognisable voice
you plan content around story themes
you create faster, with less doubt
your audience grows on purpose
Imagine where this takes you
Picture a feed that finally sounds like you.
Two days from now your posts stop feeling random and start building - one recognisable voice, one story line, week after week.
Growth on purpose, not by accident.
You walk away with a clear positioning, recurring themes and formats that fit you, so your presence compounds instead of resetting.
What if every post pulled people closer instead of passing them by?
You learn the storytelling principles behind content that performs: a hook that stops the scroll, a clear line that keeps people watching, and a payoff that makes them follow.
- Open with a scroll-stopping hook
- Keep people watching to the end
- Give them a reason to follow
Open with a scroll-stopping hookSo your content doesn't just get seen - it gets remembered and followed.
Story Loop
You learn the storytelling principles behind content that performs: a hook that stops the scroll, a clear line that keeps people watching, and a payoff that makes them follow.
So your content doesn't just get seen - it gets remembered and followed.
How your day looks
No vague promises - here's exactly how we spend our time together, hour by hour.
Day 1 · Your voice & themes
Morning
We define your positioning and the recurring themes that make your feed recognisably yours.
Afternoon
You design formats that fit you and build a batch of posts around your story line.
Day 2 · Consistency & rhythm
Morning
You learn to plan and produce content in a rhythm you can actually keep up.
Afternoon
You refine your best pieces with feedback and leave with a content plan that compounds week after week.
Results
Tony Rook
Author, Mentor, Tony Robbins Coach
Janneke gave me excellent, practical insights to significantly increase the impact of my online workshop.
Nina Krueger
Coach and business owner
The workshop with Janneke was a truly personal experience. She took time for each individual topic, and I felt seen and supported. Warm, inspiring, and easy to stay motivated.
Thomas van Dijk
AI Strategy Manager
The training completely changed how I present. I work in a technical, data-driven environment, and Janneke taught me to build my story so people don't just understand it - they feel and remember it.
About the trainer
Theatre + performance background
Focus on content and presence
Structure + impact combined
Janneke Voet (1981) is the founder of JAN studio and works at the intersection of narrative power and commercial strategy. She trained at the Frank Sanders Academy for Musical Theatre in Amsterdam and spent years in theatre, film and TV before moving into marketing.
Frequently asked questions
Do I need any experience to join?
No. The trainings work for anyone who has to bring a message across - whether you're new to presenting or already speak regularly. We always start from where you are and your own material.
How big are the groups?
Small on purpose - 6 to 8 participants. That keeps the room safe, gives everyone real speaking time, and lets you get personal feedback on your own story.
What should I bring or prepare?
Bring a real case you're working on: a presentation, pitch, profile or talk. You'll work on your own material the whole time, so you leave with something you can use immediately - not a generic exercise.
Where do the trainings take place?
Open enrolment trainings run in Zeist, in a quiet, comfortable setting. In-company we come to you, in the Netherlands or online - whatever fits your team best.
What's included in the price?
The full programme, all materials, and personal feedback during the days. On location, lunch and refreshments are included. Prices are excluding VAT.
Can you run this in-company for my team?
Yes. We regularly tailor the programme for teams and organisations - same method, built around your context, goals and examples. Book an intro call and we'll design it together.
What language is the training in?
Dutch or English - your choice. Materials and feedback are available in both, so international teams can join without a barrier.
What if I have to cancel?
Plans change. Get in touch as early as you can and we'll move you to another date or find a workable solution together.
Plan your spot
No fixed date yet? Book a free intro call and we'll plan a date that fits you or your team.
